An aperitivo in Via Farini is something you should not miss. There are several bars in that little street where you will find a lot of people standing outside with a Martini or a Sprizz con Aperol at around 6pm, enjoying the free buffet that is offered, when you buy a drink.
Try a bottle of the local sparkling red wine called Lambrusco; great on its own and perfect with much of the local cuisine. It can be purchased in virtually any bar or corner shop and is very inexpensive.